Some Tips For Choosing A Good Search Engine Optimization Agency
If you search for it online, you will see that there are many companies and freelancers out there that are offering Search Engine Optimization or SEO services. In fact, there are so many that you can choose from. You can’t help but ask yourself how you should go about choosing which one to hire. In this article, we are going to share with you some tips for choosing a good SEO agency. First off, though, let’s talk about SEO.
SEO is basically a set of practices aimed at doing only one thing: making a website rank for its most relevant keywords. In the past, it was easy. All you needed to do was to blast links to your website with your keywords as your anchor text (the text that links to your website). All that has changed and it has much more difficult than it ever was to get any website ranked.
Choosing a company:
When it comes to choosing a company or a freelancer to the work for you, you will want to base your decision on track cam record and ongoing results. Whoever you hire must prove that it has been ranking its own websites and that of their clients, and that it is continuing to rank websites. This is very important. Within the past few years, Google has unleashed many, many updates to its ranking algorithm that saw many website owners and SEO agencies disappear overnight. What you want to do is to find an SEO agency that has been around for at least five years because that tells you that they know what they are doing.
Of course, it’s not enough to know that something has been in business for that long – there has to be proof that it is doing a good job with, not just one or two, but many, many websites for thousands of different keywords. To this effect, do not be afraid to ask for proof of work or their portfolio.
Verify the information on Google by doing a search yourself, and don’t forget to ask clients about their experiences with the SEO agency.
When you a sure that the SEO company can do the work properly, narrow down. Before the age of smartphones. There was only one type of search that you can do on Google and that was global search, which you did on a browser on your computer.
Right now, though, with more and more people searching from their tablets and smartphones. More and more people looking for local businesses from there, you have two types of SEO services on top of the global search. One is called local SEO and the other is called mobile search SEO.
The ranking algorithm currently takes into consideration over 200 ranking factors to determine which websites should be at the top of the search engine results. With mobile search and local SEO, those ranking factors are added to. For example, a website that loads faster and gives a better user experience from a smartphone would rank higher than one that doesn’t. If the website is ranking at the top of the global search. For local search, there have to be many different local directory citations for your business to be considered a legitimate business in your area.
Whatever your needs are, you should make sure that the SEO service you are hiring specializes in it.
Aside from the type of marketing, Birmingham SEO companies doing search engine optimization also specialize based on the industry of their clients. There are those that only optimize websites of dentists and other medical practices while there are those offer their services exclusively to contractors.
Is the industry you are is serviced by specialist SEO’s? You will definitely want to take a look.
So, now that you know how to choose an SEO company, you might be wondering how long it would take before you will rank on Google. Well, that really depends. If you are lucky, you could be on page one within a year. Most top-ranking websites, though, didn’t get there until three to four years later. So, if you are serious about hiring someone to do search engine optimization work, make sure you that you’re going to do it for the long haul.