How SEO Works In The Year 2017
The year 2017 is upon us and it promises to bring us even more changes than the previous year. When it comes to SEO, change is inevitable. Search engines are constantly working to improve their algorithms and there are always going to be website owners and marketers trying to game the system. This cat and mouse game will continue for as long as search engines present such a vast opportunity for marketers and search engines to make money. Below, we will be going over some of the different changes that might be happening over the course of the next year in the SEO industry.
The concentration and focus on mobile is expected to continue into the new year. The fact is, Google and other search engines recognize the amount of growth potential mobile has. Not only are more people using mobile devices than ever before, but there are actually more people actively searching using mobile devices as well. You can expect search engine providers to place a concerted effort on increasing their mobile optimization and their algorithm to really optimize the entire mobile search process. This is expected to be a huge part of the various search engine’s goals over the next few years and for this reason every marketer and website owner is going to want to take note and ensure their websites meet the require specifications of responsiveness that the search engines dictate.
2. Voice Search.
Another trend that began previously that is expected to get more focused on is voice search. Voice search is most likely going to be the next foray for search engine providers because an increasing number of consumers have shown incredible amounts of interest in it. Voice search is something that is slowly but surely catching on and it presents a unique opportunity for both search engine providers and website owners to take advantage of.
3. Local Search.
When it comes to the new mobile age of technology, local search is going to be heightened in terms of importance because an increasing number of people are going to be searching for places and things on the go. This is going to require providers to really focus on providing their users with the highest quality SEO services and most relevant content possible.
As noted above, it is going to become increasingly important to ensure that your website is fully responsive. You want to make sure that the formatting is able to scale correctly and that it is going to provide an equal experience whether viewed on a mobile device (of any size) or a desktop computer. This is going to ensure that your website is able to rank well within the search engines after the search engines continue their mission to really enforce responsiveness in websites that want to rank high on the search engines. If your website is not properly formatted with mobile and desktop browsers, you are likely going to experience very bad results when it comes to your indexing and rankings in the future.
5. Focus On The End User.
Another thing that you are going to want to continue doing or start (if you are not already doing it) is to focus on the end user. One option could be social media online marketing. You want to be sure that you are utilizing context and your content in a way that is providing value and speaking to the reader instead of the search engine crawlers or bots. By doing this, you are going to be able to not only connect better with the reader, but you are also going to decrease the chances that your website is deemed as unworthy of ranking because you are looking to ‘game’ the system by keyword stuffing or doing anything else that marketers used to do in previous years in order to rank better on the search engines.
Overall, there is plenty to consider when it comes to figuring out what the new year has in store for us. Not only is mobile expected to be a continued focus for search engine providers, but the reliance of local search is as well. But also social media like Facebook or Twitter will determinate approach for SEO Agency. Along with this, you can expect search engine providers to really start pushing voice search heavy. Therefore, you might want to take steps to make your website much more accessible to it. Overall, there is plenty to keep in mind when it comes to implementing SEO into your business and marketing strategies in the new year. By understanding the changes discussed above, you should be able to properly prepare your company as best possible. The future is in mobile and voice search. By placing a significant emphasis on being properly prepared for this future, you should be able to mitigate any potential for decreased rankings and really generate great results with your SEO strategies.
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